Doosan Bobcat targets global growth as product portfolio triples

Scott Park, CEO of Doosan Bobcat. Image: Doosan Bobcat

Speaking at Bauma Munich, Park told Construction Briefing that the company has significantly reduced its dependence on any single region or product line, tripling the size of its product portfolio and establishing three regions with over US$1 billion in sales: North America, EMEA, and ALAO (Asia, Latin America, and Oceania).

The company, traditionally known for compact machines like skid steer loaders, has expanded into heavy equipment, material handling, and grounds maintenance. New product launches accounted for around 80% of the portfolio three years ago, with 35% expected this year.

“You could think, ‘Oh, well now your portfolio’s pretty full’. Well, actually no. Not yet,” said Park, adding that the company still sees targeted gaps in its range.

As part of the expansion strategy, development was distributed across regions: compact wheeled loaders were developed in Europe, small articulated loaders in North America, and backhoe loaders through acquired IP.

Park said this distributed approach allowed the company to grow without overwhelming any single team, calling the transformation “rocket boosters” that helped push revenue far beyond previous levels.

In parallel, Doosan Bobcat is investing in AI and autonomy, with trials already underway for autonomous mowers, forklifts, and compact loaders. Park said these technologies are laying the foundation for future machines capable of semi and fully automated tasks.

The full interview will be published soon on the Construction Briefing newsletter.