Q&A: Shanthi Rajan, CEO of Linarc

Has the construction sector been slow to adopt new technologies?

Traditionally, the construction sector has exhibited a hesitancy towards embracing new technologies and innovative operational methods in project planning and execution. This reluctance can be attributed to the industry’s complexity, the significant costs associated with technology adoption – including training, hardware, and implementation expenses – and the inherent risks in construction project management.

However, recent advancements have begun to specifically address the unique demands of the construction sector, marking a noticeable shift towards adopting innovative technologies. The emergence of unified solutions that enhance operations management and product interoperability, along with more affordable technology options, are revolutionising the industry.

This change is driven by the increased availability of user-friendly technology, recognition of potential long-term cost savings and efficiency improvements, and the urgent need for more sustainable construction practices.

Was there a gap in the market for collaborative construction management software?

Historically, the construction industry operated in a segmented fashion, reminiscent of a baton relay, where an owner’s concept is passed from design teams to engineering and finally to field contractors, with minimal interaction between each group.

This siloed approach was also reflected in early software solutions tailored for the industry, which did not promote cross-disciplinary collaboration. However, the modern construction landscape has shifted towards a more collaborative ethos.

This evolution signifies a major transformation in managing construction projects, fostering greater efficiency and teamwork across all construction phases.

Is there a future where all construction projects will use software?

Many large projects already depend on a diverse array of software tools for planning, risk assessment, contract execution, and project management. Similarly, small medium business (SMB) contractors are increasingly adopting custom-built platforms designed to meet their specific needs.

As the industry progresses towards digitalisation, it’s reasonable to anticipate that an even greater number of projects will be managed using software in the near future. Despite challenges such as the need for widespread technological literacy and investment in training, the trend towards software adoption in enhancing project efficiency and accuracy suggests a future where software usage in construction becomes ubiquitous.

What developments do you foresee in 2024 regarding construction technology?

The year 2024 is expected to witness a continued momentum towards technological adoption in the construction sector, especially among SMB contractors. The integration of artificial intelligence (AI) and machine learning will revolutionise project planning, execution, and management.

Further innovations in collaborative platforms, data analytics, and project closeout tools will offer robust support for real estate marketing and facilities management. This progression indicates a broader embrace of digital tools to optimize efficiency, improve communication, and facilitate informed decision-making throughout the construction process.

About the author

Shanthi Rajan is an entrepreneur, CEO, and founder of Linarc, a collaborative construction management solution.

With a strong focus on enterprise applications, Rajan brings extensive experience in all aspects of company building, including ideation, product development, product-market fit, product strategy, team building, and go-to-market strategies.

As a product leader, Rajan is committed to delivering innovative solutions that streamline construction management operations and enhance project outcomes.