Europe ‘a key growth market’ for Chinese manufacturer LiuGong

The comments came as the OEM showcased a range of battery electric machines and the global debut of its T-Series wheel loaders.

LiuGong is expected to open new regional hubs in Italy, France, and Germany in 2025, embedding localised research and development teams as well as strengthening customer support.

LiuGong’s chairman Zeng Guang’an said, “Our growth has enabled us to increase R&D investment from 3.5% to 4% over the past three years, reinforcing our commitment to global innovation and customer-driven development.”

Commenting on expansion in Europe, Howard Dale, president of LiuGong Europe, said, “LiuGong has grown quickly in Europe. We’re now leading the shift to sustainable solutions with our BEV (battery electric vehicle) machines and setting new global benchmarks with the T-Series wheel loaders.

“LiuGong is recognised as a premium brand that delivers top-tier products and a customer experience that competes with the best. Our strength in demanding sectors like aggregates, mining, demolition, and recycling reflects our commitment to practical innovation and our ‘challenger’ mindset.”

LiuGong said it was expanding its dealer network in the region, as well as strategic partnerships in the rental, aggregates and mining sectors.

It said it had reached a series of agreements during Bauma, including equipment sales to Rental Group in Norway, and a renewed agreement with demolition and construction contractor Hoffmann in Berlin.

It has also moved to expand its dealer network in northern Germany with the appointments of SI Consulting and Baima Vermiet- und Handels.

LiuGong also announced a collaboration with French civil engineering company Colas.