New President for Yanmar Compact Equipment North America

Tate Johnson, Yanmar Compact Equipment North America

Yanmar Compact Equipment North America, which includes ASV Holdings, has announced Tate Johnson as its new president.

Johnson joined the company as commercial director in September 2020, overseeing sales, national accounts, channel development and marketing. As president, Johnson will lead and further develop the growth initiatives for the company as the two brands progress in a joint vision of Yanmar Compact Equipment North America.

The company also announced that Lee Thole will join as director of aftermarket and David Gannon as director of channel development.

“We have assembled a strong team committed to the ASV and Yanmar brands and focused on serving all of our stakeholders. This group of leaders will continue to drive the business and achieve excellent results for our customers, dealers and employees,” Johnson said.

“As we continue to grow, we will seek to provide even more resources and support to our dealers and in turn, the end user customers.”

Yanmar Compact Equipment North America is a part of Japan-based Yanmar.