New look for Cat

16 October 2018

Caterpillar has announced its machines are to have a fresh new look, with its original graphic design, known as ‘Power Edge’ being replaced by ‘Cat Modern Hex’.

Cat new logo

The company said its Cat Modern Hex design would combine its traditional trademark and product model names with a bold, three-dimensional red hexagon and grille pattern. The red colour is said to be a throwback to the graphics used on the company’s first-ever crawler tractors in 1925.

The new branding was designed by the Caterpillar Industrial Design Group.

Ed Stembridge, product identity manager, said, “Our goal was to create something with a premium look and feel. When you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market.”

The company said it would have its whole product line updated to the new branding by 2020.


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Andy Brown Editor, Editorial, UK - Wadhurst Tel: +44 (0) 1892 786224 E-mail: [email protected]
Neil Gerrard Senior Editor, Editorial, UK - Wadhurst Tel: +44 (0) 7355 092 771 E-mail: [email protected]
Catrin Jones Deputy Editor, Editorial, UK – Wadhurst Tel: +44 (0) 791 2298 133 E-mail: [email protected]
Eleanor Shefford Brand Manager Tel: +44 (0) 1892 786 236 E-mail: [email protected]