Jan 2019: Publishing Trends in 2019
Premium Content
14 January 2019
Each year seems to bring a new marketing phenomenon or a buzzword likely to stick around for a few months. At a recent media sales forum, the following were the headline trends we expect to see in 2019:
- Less spend going to Google and Facebook
- Increased ad blocking
- Rise of multi-platform content strategies
- Amazon / Snapchat growing ad share
- SEO (Search Engine Optimisation) spend reducing
- Increase in mobile and video advertising
- Voice search increasing (increase predicted to be 50% by 2020)
- Subscriptions to print media increasing – more independent magazines launched in 2018 than in any year in the previous 10
- Print media in general growing – see examples of ITV (https://www.itv.com/presscentre/press-releases/itv-launches-new-consumer-magazine) and Facebook (https://money.cnn.com/2018/06/25/media/facebook-magazine-grow/index.html) moving into the print space
If you would like a more in-depth discussion or further information on any of these points, please contact Simon Kelly, ICON Sales Manager on +44 (0) 1892 786223 or [email protected].
STAY CONNECTED
Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.
Longer reads
Robots have been threatening to take over work on construction sites for the past several years and haven’t. Will they eventually?
At Bentley’s Year in Infrastructure event, Nathan Marsh outlined why trust, authenticity and human oversight still matter in the AI age
Former US Marine Kellen Concepcion on how he went from a military career to heading Semper Fi Rebar, a California subcontractor
CONNECT WITH THE TEAM
Neil Gerrard
Senior Editor, Editorial, UK - Wadhurst
Tel: +44 (0) 7355 092 771
E-mail: [email protected]
