Brazil trade show says it generated business worth US$1.7bn

M&T Expo, Brazil. Photo: Messe Muenchen

The figure of BRL 9 billion represents approximately 25% of the expected sales for the year in the equipment market. It is a big increase from the previous edition of the fair, held in 2002, that estimated the business started during the event at BRL 2.8 billion (US$548,00).

The show – which took place between April 23 and 26, at the São Paulo Expo, Brazil – had around 500 exhibitors from around the world and received 67,465 qualified visits, with professionals from approximately 80 countries.

“The fair highlighted the importance of the machinery market for the socio-economic development of Latin America,” said Rolf Picker, CEO of Messe Muenchen do Brasil, organizer of the fair.

“This expectation shows the optimism and confidence of the sector that the planned investments in infrastructure for the coming years will be achieved. It was a true celebration for the entire ecosystem involving construction and mining equipment.”

In the opinion of Afonso Mamede, president of the Brazilian Association of Technology for Construction and Mining (Sobratema), an institutional partner of the fair, M&T Expo showed the market’s appetite for acquiring launches and innovations in equipment. “This year the scenario is positive for our sector, as new infrastructure concessions are expected, as well as works by the municipal, state and federal governments, such as the PAC.”