Birthday celebrations

18 March 2008

At an event held in Boppard Germany to mark Bomag's 50 years in business it was revealed that in the three years since the Fayat Group acquired it, Bomag has increased its revenues by +50%.

Bomag's products are now manufactured in plants not only in Germany but also in the US, China and by licensed partners in India, Malaysia and Japan. Since 1957 the company has developed its range to include light equipment, asphalt applications as well as soil engineering and landfill equipment.

Jörg Unger, vice president for Bomag marketing and sales said, “At the end of 2004 the turnover of the Bomag Group alone was € 400 million (US$ 560 million) and at the end of this financial year, which finishes on 30 September, the turnover will probably exceed € 600 million (US$ 840 million).”


He said the company's growth stems from its core markets of Western Europe and the US and the turnover in growth markets such as Eastern Europe, the Middle East, Africa and Asia is increasing.

The main goals of the company include a +10% annual growth, the expansion of business in Eastern Europe, South America and Asia, market leadership in the light equipment sector and the development of the asphalt equipment range.

Bomag hopes to become market leader in the light equipment segment by positioning itself as close to the customer as possible. Therefore, a closely-knit distribution network is being developed through existing dealers as well as through its satellite businesses, shops and service centres. At the same time, the equipment rental business will be penetrated through large rental companies and DIY stores.

Mr Unger said, “One of the most important challenges that we have to face is making our user knowledge, our research and development and ultimately the technology that arises from this, affordable for young economies and countries with low cost structures. At the same time we have to promote the technological advantage that we have against the competition, and in particular against low-cost providers.”


The research and development programme at Bomag is focusing on efective exciter systems for heavy and light equipment as well as on the adjustment of machine designs for special compaction work. Vice president for engineering at Bomag, Robert Laux said research is also being carried out on the use of new materials in compaction, but he could not yet reveal more about this. He said the other main focus for the research department is in measuring technology.

“Here we seek to transfer the technology to other product segments together with further developments in hardware and software to simplify and improve quality controls and checks on site with the aid of surface covering dynamic compaction control,” Mr Laux said.

He added that in the near future customers will be able to view compaction results as well as network and exchange data from all relevant machines on site.

“The keyword is fleet management-this is one of the next challenges in measuring technology for which we will of course provide a solution,” Mr Laux said.

With regards to milling machines, research focuses primarily on milling technology as well as rotors, cutters and materials, he said.

“On pavers we can use the synergy effects from our compaction equipment, especially when dealing with the screed and drive technology,” he added.

In the light equipment segment a new programme of tampers and vibratory plates has been developed and expansion of this product range is set to continue, he said.

President of the Fayat Group, Jean-Claude Fayat, said road building equipment accounts for about 40% of the business. He added the company will focus on the following areas in the road building equipment division: compaction machines; milling application and recycling; the production of hot and cold asphalt; innovative products and road maintenance.

“I would like to come back to the specific nature of our profession, to our expertise, because when you think about it that is what most sets us apart from the major players in the construction industry. We are specialists,” Mr Fayat said.


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Andy Brown Editor, Editorial, UK - Wadhurst Tel: +44 (0) 1892 786224 E-mail: [email protected]
Neil Gerrard Senior Editor, Editorial, UK - Wadhurst Tel: +44 (0) 7355 092 771 E-mail: [email protected]
Catrin Jones Deputy Editor, Editorial, UK – Wadhurst Tel: +44 (0) 791 2298 133 E-mail: [email protected]
Eleanor Shefford Brand Manager Tel: +44 (0) 1892 786 236 E-mail: [email protected]