Articulated hauler manufacturer expands US dealer network

Articulated hauler manufacturer Rokbak has expanded its US dealer network – the US is the biggest market for articulated haulers, with huge infrastructure spend and significant construction activity around house and road building.

The total articulated hauler market for North America is usually around 3,500 units, with 2022 closing out with an expectation-defying 4,000 units. North American customers currently account for nearly half of the total market, which was just over 9,000 units in 2022.

Rokbak has partnered with Texas-based Alpha & Omega Equipment Sales and Rental. Alpha & Omega will bring both the RA30 and RA40 to its customers in Lubbock and Midland-Odessa, Texas, who work in industries including construction and mining.

In Texas alone there is reported to be over US$35 billion of infrastructure projects that will be awarded in the next two quarters.

“As we’ve seen in multiple territories, the Rokbak rebrand has led to accelerated demand in North America,” says Rokbak Regional Sales Manager Dan Meara. “And with that level of interest in our products, expanding our dealer network and partnering with reputable dealers like Alpha & Omega is key to getting our haulers working for even more customers.”

Read an exclusive interview with Rokbak’s Managing Director, Paul Douglas.