All rebranding Articles

Construction Equipment Association announce new CEO
Viki Bell will take on the new role in April 2025
VIDEO: Kohler Energy Rebrands to focus on core strengths and growth
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Becky Schultz speaks with Francis Perrin, chief brand and sustainability officer, about the reasons behind the rebranding of Kohler Energy to Rehlko
Contractor embroiled in bid rigging scandal gets a new name
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Rebrand is part of planned integration strategy, say parent company
Kohler rebrands power business
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Kohler Energy to focus on energy resilience for homes, businesses and communities
Bobcat brand to be used for Doosan gensets and forklifts
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First Bobcat branded gensets to be on show at ConExpo
Yanmar CEO: ‘make it easy to switch to electric’
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Giuliano Parodi, Global CEO of Yanmar Compact Equipment, previews the company’s attendance at Bauma
Heidelberg drops ‘Cement’ from its name
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German building materials group has rebranded to highlight commitment to carbon neutrality
What was behind the Sunbelt Rentals rebrand?
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The rental company, formerly known as A-Plant decided to rebrand in 2020
United Rentals expands pump offering in Europe
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New pump ranges form part of company’s wider growth plans 
Podcast: How Terex Trucks Became Rokbak
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Paul Douglas, managing director, talks to Mike Brezonick of Diesel Progress about the rebranding of Terex Trucks to Rokbak
Terex Trucks rebranded as Rokbak
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Two newly rebranded articulated haulers available in North America and Europe “from today”
Lawsons Recruitment launches
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The new global construction recruitment company Lawsons Recruitment has officially launched today following its rebranding