All marketing Articles

Briggs & Stratton announce changes in EMEA team
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The electrification and rental business in the EMEA will see a new director and director of marketing 
Volvo CE’s new head of brand marketing for Asia and China
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New appointment will see Doris Gong drive Volvo CE’s marketing in Asia and China
Deere and Hitachi end joint venture
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Two companies are ending the agreement in the Americas which began in 1988
JCB “very unlikely” to be attending traditional trade shows in future
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Another trade show setback following Volvo’s recent Bauma decision
Dolan Case CE’s new head of NA Sales and Marketing
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Case Construction Equipment has appointed Terry Dolan as its new head of Sales and Marketing for North America. 
Briggs & Stratton’s sales and marketing refocus
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Engine maker shuffles EMEA team as it aims to drive post-Covid growth
Caterpillar vice president named ConExpo 2023 chair
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AEM announces Phil Kelliher will lead the next event