Zoomlion confident of US market share

Despite the uncertainties and difficulties facing the US construction industry, Jimmy Pan, manager of international trade for Zoomlion's Concrete Machinery division, believes the company's recent entry into the global market will enable it to grasp US market share in the difficult conditions.

"We're a big company in China, but a new company globally. I believe that we can develop our knowledge of the Chinese market to succeed in the US in these difficult circumstances," said Mr Pan at the World of Concrete show in Las Vegas, US.

"Thanks to our association with CIFA US, we've been able to ‘Americanise' our equipment in a relatively short time span," said Mr Pan. "We've made big strides in our paint and surface finish and the 12 m truck mounted boom on show for the first time in the US at World of Concrete has already been sold to Dudley Concrete Pumping.

"Our plan is to make the most of 2009 to establish solid foundations in the US because I believe the strongest organisations will benefit the most when market volume returns," said Mr Pan.

"There will be no fanfare associated with our entry into the US market. We are going to do things step-by-step from our Milwaukee office and the Zoomlion Group office in Los Angeles. We are shaping our strategy for the US, Canadian and South American markets and I am confident that we can take market share and secure a bright future in the US," Mr Pan told iC.