Sinomach brand unveiled

Chris Sleight

26 September 2011

BICES will see the unveiling of the new Sinomach brand, which will replace Yitou, Changlin and Tiang

BICES will see the unveiling of the new Sinomach brand, which will replace Yitou, Changlin and Tiangong( Pictured).

BICES will be the first outing for the new Sinomach brand, a new marquee in the construction equipment sector formed from the merger of three state-owned companies.

Tiangong is best known for its graders, although it also produces pavers, compactors and specialist wheeled loaders. Similarly, Changlin has branched out from its roots as a wheeled loader manufacturer and now has a range that includes road building equipment. Yitou meanwhile has come from the agricultural segment as a tractor manufacturer, but also makes loaders and rollers.

The official name of the company is China Heavy machinery Corp ltd (CHMCL), but the brand will be Sinomach. The company is expected to maintain its three main factory sites, although it will eliminate the overlap that exists in its wheeled loader, roller and grader ranges

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