New Holland’s Italian village

New Holland Construction equipment will be demonstrated and sold at the 74,000m² Fiat Industrial Village, which was inaugurated this week in Turin, Italy.

Other Fiat Industrial products from New Holland Agriculture, FPT Industrial and Iveco will also be featured at the new facility.

The showroom will be used to educate customers about New Holland Construction's equipment components and systems. There is a large product demonstration field, with specific areas to test different applications and machines. Visitors will be able to drive Iveco trucks on a 1,200m test track with 30° to 60° slopes.

The facility includes a service shop with the latest in diagnostic equipment and tools.

In addition, an adjacent training center will provide specific courses and workshops for New Holland Construction dealership technicians, as well as for technicians from the other brands represented.

Of the 74,000m² taken up by the village, 23,000m² is covered, with an 8,000m² space dedicated to displaying vehicles.

The location also includes an exhibition of historical vehicles featuring technological advances through the years, a retail store with branded merchandise, and a game room.