Responsive Image Banner

HD Hyundai Infracore targets Middle East and Africa with Develon

Premium Content

17 May 2023

HD Hyundai Infracore is targeting the Middle East and Africa (MEA) market with its new brand, Develon, formerly known as Doosan Construction Equipment.

The announcement comes after the company posted revenues of US$330 million in the region last year, compared to $150 million in 2020.

HD Hyundai Infracore Excavator HD Hyundai Infracore is to supply 20 excavators to Angola. (Photo: HD Hyundai Infracore)

In addition, machines sold exceeded 2,400 units, a 60% increase since 2020, which the company said was mainly due to focusing on securing large-scale customers with new advanced technology equipped machine launches and customised services.

The overall construction equipment market in MEA almost doubled in size during the same period, while research agency Markets and Research says the construction sector will grow by 4% annually for the next five years.

Already established in Dubai, HD Hyundai Infracore has recently established a new African office in Ghana to expand its network and secure more customers in the growing western and central Africa markets.

It has also signed supply contracts for a total of 29 new machines – 20 excavators and nine wheeled loaders – in Angola.

HD Hyundai Infracore president, Seunghyun Oh, told a recent regional dealer conference: “We have seen unprecedented results in the Middle East and Africa market in the past five years.

“Along with the new brand launch, we will work on developing different next generation technologies and strengthen the current line up to maximise our sales capacity to reach our goal of becoming a Global Top Five player by 2025.”

Powerscreen signs Middle East deal Crushing and screening specialist makes ‘strategic’ move with leading construction equipment dealer
STAY CONNECTED

Receive the information you need when you need it through our world-leading magazines, newsletters and daily briefings.

Sign up

Longer reads
Why telematics could be the most important item in your toolkit
Maximise uptime, productivity and fuel efficiency and you’re halfway to ensuring business success. And there’s a digital tool that can help…
Rethinking construction’s most overlooked role: the superintendent
With labour shortages worsening, it’s time the industry modernised how it presents one of its most vital jobs – the on-site leader who keeps projects moving
What is the Genie business worth and what type of buyer could it attract?
What could happen following Terex’s announcement that it will sell or spin off its Genie aerials business?
CONNECT WITH THE TEAM
Andy Brown Editor, Editorial, UK - Wadhurst Tel: +44 (0) 1892 786224 E-mail: [email protected]
Neil Gerrard Senior Editor, Editorial, UK - Wadhurst Tel: +44 (0) 7355 092 771 E-mail: [email protected]
Eleanor Shefford Brand Manager Tel: +44 (0) 1892 786 236 E-mail: [email protected]
Peter Collinson International Sales Manager Tel: +44 (0) 1892 786220 E-mail: [email protected]
CONNECT WITH SOCIAL MEDIA
World Construction Week newsletter

World Construction Week & Construction Briefing

Global project news, expert analysis and market trends, straight to your inbox.

Sign me up